Digital Marketing and Social Media Management

Learning Outcomes

By the end of this training, participants will be able to:

• Understand the fundamentals of digital marketing and its role in modern business.
• Develop effective digital marketing strategies aligned with business goals.
• Create and manage engaging content across major social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Use social media tools to plan, schedule, and analyze marketing campaigns.
• Understand audience targeting, segmentation, and personalization for better engagement.
• Measure and interpret key digital marketing metrics using analytics tools.
• Optimize websites and social media content for search engines (SEO).
• Implement paid advertising campaigns (PPC) on platforms like Google Ads and social media channels.
• Manage brand reputation and online presence effectively.
• Apply best practices for email marketing, content marketing, and social media engagement.
• Stay updated on emerging trends, technologies, and strategies in digital marketing.