Marketing And Customer Experience Lead

Description

About Us

ISHYO FOODS Ltd is a Rwanda?based food processing company specializing in premium jams and fruit?flavored yogurts. We use fresh, locally sourced ingredients and support smallholder farmers across the country.

Role Purpose

The Marketing & Customer Experience Lead

will drive marketing strategy, brand growth, customer engagement, and service excellence across all touchpoints.

Key Responsibilities

Key Responsibilities are:

• Develop and implement integrated marketing strategies.
• Lead digital campaigns including social media, Meta Ads and Google Ads.
• Oversee branding, content creation, and visual visibility.
• Conduct market research and competitor analysis.
• Manage retailer, distributor, and customer relationships.
• Collect, analyze, and act on customer feedback.
• Execute sampling programs, in?store promotions, and community activations.
• Track campaign performance and prepare reports.
• Support sales with promotional materials and product positioning.
• Lead and mentor marketing and CX team members.

Required Qualifications

Required Qualifications are:

• Bachelor’s degree in marketing, Mass Communication, Public Relations, Journalism, Business Administration, Economics, or related fields.
• 3–5 years’ experience in marketing, customer experience, or brand management.
• Experience with CRM systems (Odoo CRM, Zoho CRM, etc.).
• Ability to create and execute campaigns for FMCG products.
• Strong understanding of consumer behavior and branding.
• Digital marketing and social media skills.
• Excellent communication and conflict?resolution abilities.
• Ability to analyze customer data, market trends, and sales reports.
• Strong relationship?building skills with retailers and distributors.

How to Apply

Send your Motivation Letter, CV, and Academic Qualifications to:

Email: ishyofoods@gmail.com;CC: finance@ishyofoods.rw, sales@ishyofoods.rw;Deadline: 27/03/2026;Only shortlisted candidates will be contacted.