Position Overview

University of Kigali

is looking for a dynamic and experienced individual to fill the role of Director of Marketing and Communications. This senior leadership position will play a crucial role in shaping and promoting the university’s image, managing relationships with key stakeholders, and driving strategic marketing and fundraising initiatives.

Key Responsibilities:

Key Responsibilities:

• Develop and implement comprehensive marketing and institutional advancement strategies.
• Lead and manage the marketing and advancement team, setting goals and monitoring performance.
• Collaborate with senior leadership to align marketing and advancement initiatives with the university’s mission and goals.Oversee the creation and execution of marketing campaigns to promote the university’s programs and events.
• Manage the university’s brand, ensuring consistency across all marketing materials and communications.
• Develop and maintain relationships with media outlets, handling press releases and media inquiries.
• Utilize digital marketing strategies, including social media and content marketing, to enhance the university’s online presence.Plan and execute fundraising campaigns, including annual giving, major gifts, and planned giving.
• Build and maintain relationships with alumni, donors, and key stakeholders.
• Organize and manage fundraising events and donor recognition activities.
• Oversee the development of grant proposals and reports.Collaborate with the admissions team to develop and implement student recruitment strategies.
• Analyze enrollment trends and adjust marketing strategies accordingly.
• Develop promotional materials and campaigns to attract prospective students.Act as the primary spokesperson for the university in public and community engagements.
• Develop partnerships with local businesses, organizations, and community groups.
• Promote the university’s community service initiatives and highlight student and faculty achievements.Develop and manage the marketing and institutional advancement budget.
• Monitor expenditures and ensure cost-effective use of resources.
• Prepare financial reports and projections for senior leadership.
• Collect and analyze data to measure the effectiveness of marketing and advancement efforts.
• Prepare regular reports on marketing and fundraising performance, presenting findings to senior leadership.
• Use data-driven insights to refine strategies and improve outcomes.Recruit, train, and mentor marketing and advancement staff.
• Foster a collaborative and innovative team environment.
• Provide professional development opportunities to enhance team skills and knowledge.

Required Qualifications and professional experience

Required Qualifications and professional experience

• Master’s Degree: Preferred in marketing, communications, public relations, business administration, or a related field.
• Certifications in marketing, fundraising, public relations, or related areas (e.g., Certified Fund-Raising Executive (CFRE), Professional Certified Marketer (PCM)) are a plus.
• Minimum of 7-10 years of experience in marketing, communications, or a related field.
• Demonstrated success in developing and implementing strategic marketing plans and campaigns.Experience with digital marketing, including social media, email marketing, and content marketing.
• Experience in alumni relations and building relationships with donors and stakeholders.
• Significant experience in a leadership role, managing teams and projects.
• Strong strategic planning and organizational skills.

Application Requirements:

Your application should include relevant documents and details showcasing your qualifications and experience:

• A cover letter summarizing relevant experience in the position
• A comprehensive CV
• Certified copies of Academic Certificates
• Names, e-mail addresses and telephone details of three referees whom we have permission to contact